AI agents will be a big part of how we shop in the not-so-distant future. To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across

UCP is endorsed by 20+ industry leaders, compatible with A2A, and available starting today. Read more about UCP and everything we announced at @NRFBigShow :
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@sundarpichai | 2026-01-12